Titles rebuilt to a pattern
A consistent structure per product type — brand, product, key attribute, variant — generated across the catalogue rather than hand-written for the top ten sellers and ignored for the rest.
Done for you · Shopify and WooCommerce
Feeds that actually get shown
Shopping ads are matched on what is in your feed, and most feeds are whatever the app exported on the day it was installed. Fixing the titles and attributes changes which searches you appear in at all.
Register interest- Titles rebuilt for search
- Disapprovals cleared
- Variants handled
- Google and Meta
In Shopping campaigns you do not choose keywords; the feed decides which searches you are eligible for. A title that reads 'Classic Tee — Blue' competes for nothing, while 'Mens Organic Cotton T-Shirt, Navy, Medium' competes for what people actually type.
The rest is unglamorous maintenance: attributes filled in, GTINs sorted, disapprovals cleared, variants grouped correctly. It is dull, it never gets done, and it changes how much of your budget can be spent at all.
The gap
What a neglected feed looks like
- Titles that read like internal product names.
- Items disapproved for months without anyone noticing.
- Missing GTINs, brands and sizes limiting eligibility.
- Every variant fighting its own siblings.
None of this is a software problem. The tools have existed for years. The problem is that running them properly is somebody's full-time job.
The service
What we do
Attributes filled in
Brand, GTIN, condition, age group, colour, size, material. Missing attributes are the most common reason a product is eligible for less than it should be.
Disapprovals cleared
We go through Merchant Center and the Meta catalogue, fix what is fixable, and tell you plainly what is not — some disapprovals are policy decisions about what you sell, not data problems.
Variants grouped properly
Item groups set up so your sizes and colours support each other rather than duplicating and competing for the same impression.
Checked on a schedule
Feeds rot: products change, stock moves, policies shift. We re-check monthly and fix what has broken rather than waiting for you to notice a drop.
Reported in impressions and clicks
What became eligible, what started showing, and what it cost. Feed work shows up as reach before it shows up as revenue, and we report both.
How it works
How the feed gets fixed
Step 01
Audit
We go through the feed, Merchant Center and the Meta catalogue and list what is disapproved, what is missing and what is costing you eligibility. You get that list whether or not you go ahead.
Step 02
Rebuild
Titles and attributes generated to a consistent pattern across the catalogue, variants grouped properly, own-brand products handled correctly where there are no GTINs.
Step 03
Submit and clear
The new feed goes up and we work through the disapprovals, fixing what is fixable and telling you plainly what is a policy decision rather than a data problem.
Step 04
Re-check monthly
Feeds rot as products and policies change. We check every month, fix what has broken and report what became eligible and what it earned.
What you get
One monthly fee, everything in it
An initial rebuild, then monthly maintenance. We quote once we have looked at the feed and the Merchant Center account, because the work depends on how bad it is.
- Full feed audit and rebuild
- Title and attribute generation across the catalogue
- Disapprovals worked through
- Google Merchant Center and Meta catalogue
- Monthly re-checks and reporting
We take on a small number of stores at a time so that each one gets looked at properly.
FAQ
The questions worth asking
Do you run the ads as well?
No. This is the feed underneath them. If your campaigns need work too we will say so, and we will tell you honestly whether that is something we should be doing for you or not.
Will this improve my return on ad spend?
It changes what you are eligible to show for, which is a precondition rather than a promise. Better feeds usually mean more impressions on more relevant searches; what that does to your return depends on your margins, prices and campaign structure, and anyone who guarantees a number before seeing those is guessing.
We sell things without GTINs. Is that a problem?
Not necessarily. Own-brand and handmade products can be submitted correctly without them, and doing that properly is part of the job. Submitting them wrongly is a common cause of quiet under-delivery.
Which platforms?
Shopify and WooCommerce on the store side, Google Merchant Center and the Meta catalogue on the destination side. Other channels that take the same feed format are usually straightforward to add.
Let us look at your feed
Send us your store and a few details. We will look at what you have, then come back with what we think we can do, what it would cost, and how soon we could start — or with an honest no.
Register interest