Done for you · Shopify and WooCommerce
Your customers meant to buy again. Then the bottle ran out on a Tuesday, they were busy, and they bought something else. We put the reminder in front of them the day before that happens — timed off the product, not off a blended guess at the person.
Get the free reportSomebody bought a 60-day product and got a 30-day email. Somebody else bought a 90-day one and got nothing at all. That happens because reorder timing nearly always gets set once, as a round number, for the whole shop — and nobody goes back to check it against what customers actually do.
The better tools improve on that by working out when a given customer is due to order again. It is still one date for the whole person, though, however many different things they buy: the customer who gets through coffee every month and bought a grinder once ends up with a single compromise that suits neither. We work the interval out per product instead — 34 days for one thing, 90 for another — and time each reminder off the thing it is actually about.
It is the easiest revenue in the building. These are people who already bought from you, already liked it enough to finish the jar, and have given you permission to write to them. All they need is the reminder arriving before they solve the problem somewhere else.
The gap
None of this is a software problem. The tools have existed for years. The problem is that running them properly is somebody's full-time job.
The service
This is the whole difference. The tools that do this for you produce one expected date per customer, blended across everything they have ever bought. We work out the real gap between repeat orders for each product separately, so the 34-day thing and the 90-day thing each get their own timing and the customer gets whichever one is actually due.
The reminder goes out a few days before the interval runs down, when it reads as useful rather than pushy. Someone who bought two of something gets a later date, not the same one. The number comes from arithmetic on real orders — we are not claiming to know your customers better than they know themselves.
Woo has no version of this built in. The plugins available send on a delay somebody set once, and nothing reads the order history to decide what that delay should be. The data is sitting in your database either way, and we read it the same way on both platforms.
AI drafts and varies each message around what they actually bought and when, so a coffee reminder does not read like a skincare reminder and a thousand people do not get the same paragraph. A person checks the templates before they go anywhere.
Email where there is detail to carry, SMS or WhatsApp where it needs to be seen today. One sequence across all three, and one opt-out that stops the lot.
Someone who reorders the same thing three times is telling you something. The sequence offers the subscription at that point rather than at checkout, when they have no reason to trust the interval yet.
Reorders attributed monthly, traceable in your store's own reporting rather than only in a dashboard we control.
How it works
Step 01
We look at your checkout, your order history and the marketing consent you already hold, then tell you what we think it is worth — including if the honest answer is not much yet.
Step 02
We connect your store and your sending accounts, build the flows, set up opt-out handling and test everything on our own phones and inboxes before a single customer sees it.
Step 03
The flows go live and stay monitored. We adjust timing, wording, channel mix and sequencing as the numbers come in. Nothing lands on your team.
Step 04
A report every month: what was recovered, what was reordered, what we changed and what we are trying next. Cancel on 30 days' notice at any point.
What you get
No setup fee, no change fees. We quote once we have seen your store and your order history, because the work depends on what is already there — and right now the analysis that quote is based on is free, whether or not you go ahead.
We take on a small number of stores at a time so that each one gets looked at properly.
FAQ
Then this is the wrong service for you and we will say so. It works where something gets used up or worn out — supplements, coffee, skincare, pet food, consumables. For a one-off purchase like furniture, the win-back and post-purchase work is a better fit.
A subscription asks for commitment up front, which is why most customers decline it. A reorder reminder asks nothing — it turns up when they need the thing. Customers who reorder on their own several times are the ones worth offering a subscription to, and that is when we do it.
You have a start, and it is worth switching on whether or not you work with us. Klaviyo calculates an expected date of next order for each customer and you can trigger a flow from it. Two things limit it. It wants a few hundred customers with orders behind it before the predictions carry much weight, and roughly three orders from a given person before it works off their own pattern rather than your store average. The bigger one is that it is a single date per customer, so somebody buying two products on different cycles gets one compromise date for both. We do the per-product version — and if Klaviyo is where your list already lives, that is where we build it.
Yes, several, and one or two of them are good. If you sell three consumables on obvious cycles and you have somebody who will keep the settings honest as the range changes, that is a reasonable answer and we will tell you so rather than take a fee. What they do not do is read your order history and tell you which products have a cycle worth chasing in the first place, write and rewrite the messages, run the channels together, or get WhatsApp through Meta verification. On WooCommerce the comparison barely arises, because the plugins there send on fixed delays.
No. Openable is a service, not software. We build the flows inside your own store and your own sending accounts, write the messages and run them for you. There is nothing for your team to install or learn, and nothing stops working if you leave.
Shopify and WooCommerce. Those two cover most of what we are asked for, and both give us the order history the timing depends on. If you are on something else, ask — the answer is sometimes yes, and we will say so quickly if it is no.
Email, SMS and WhatsApp, usually in combination. Email carries the detail and costs almost nothing to send; SMS and WhatsApp get read in minutes and are better for time-sensitive nudges. WhatsApp needs Meta business verification and approved templates before it can go live, which we handle, but it adds a week or two at the start.
No. 30 days' notice, and the flows are built in accounts you own, so they stay with you when you leave.
Send us your store and we will do the analysis itself: your own order history, product by product, with the real intervals we find and what the reorders nobody chased are worth. We are doing that free for the first few stores, because we would rather show the numbers than describe them — and because we want a handful of results we are allowed to publish. That is the whole exchange: if the reminders work, you let us write up what happened. You keep the analysis either way, and nothing obliges you to go further.
Get the free report